Has your company been waiting to begin a redesign of a logo or freshen up its brochure and website because of instability in the market? Thinking about a new ad campaign? Maybe you or a colleague awoke in the night with the next big idea, but didn’t know who to turn to for help crafting the message for consumers. Wait No More. You now have have a new resource to help put change in motion.
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Yeah times are tough, we’ve all heard, we’ve all felt. Blah.
What’s neat about times like these is that it forces individuals and corporations to push out of their comfort zone, hatch new ideas, make tough decisions, be innovative and chart new courses. It gives truly talented visionaries and born leaders an uncluttered opportunity to seize the moment and rise to the top.
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From March until late fall of 2010 a “Better” outdoor bulletin campaign will run for Kansas City’s largest fence company as part of a regional mass media communication strategy. Being fortunate to have been entrusted to craft this visual message by advertising agency, Sandwiess Koster, I wanted to keep the good karma flowing to aspiring designers.
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I always chuckle on the inside when I listen to an individual or business owner who is frustrated because their blog or business website isn’t showing up on the first couple of pages in search. Perhaps this video by the visualization gurus over at JESS3 Labs will help provide a bit of clarity. If you don’t want to watch their video here’s the quick answer:
There is an staggering amount of competition.
A video link came across Twitter that caught my attention from @Behance, featuring the company’s Founder and CEO, Scott Belsky. It was a ten minute talk on how to avoid something called the “Idea Generation Trap”. More specifically, he shares methods for keeping original ideas alive by managing them through the creative process which he strips down to this: “Having an idea, and simply finding a way to survive the Project Plateau.”
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On April 22nd, SUMO Japanese Restaurant of Camarillo, California placed an order with me for a made from scratch website and an enhanced digital footprint to make new friends and keep loyal patrons up to date on daily specials. In record time on May 22nd the new site was served with rave reviews from restaurant owner Byungsub An on Twitter. “@adamkwalker You made us an amazing website! Getting great feedback!!! Thanks!”
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