It featured a compelling and inspiring story told by Yvon Chouinard, the Founder of the pioneer outdoor gear company, Patagonia®. As always there are a handful of angles you could investigate, discuss, and learn from an inspiromercial like this; such as what is takepart.com? Or if it achieved the desired result? You could even study the production to learn a few tricks about story telling. But perhaps “the cleanest line”  is enjoying the message at face value. Focusing on the core of the story, the man, and the power of one.

Read more →

Yeah times are tough, we’ve all heard, we’ve all felt. Blah.

What’s neat about times like these is that it forces individuals and corporations to push out of their comfort zone, hatch new ideas, make tough decisions, be innovative and chart new courses. It gives truly talented visionaries and born leaders an uncluttered opportunity to seize the moment and rise to the top. In fact, some of the greatest corporations in America today were conceived and constructed during recessionary periods in the U.S. economy; organizations with names like General Electric, Microsoft, Burger King, FedEx, and Wikipedia. The new AdamWalker.Biz is no exception.

Read more →

From March until late fall of 2010 a “Better” outdoor bulletin campaign will run for Kansas City’s largest fence company as part of a regional mass media communication strategy. Being fortunate to have been entrusted to craft this visual message by advertising agency, Sandwiess Koster, I wanted to keep the good karma flowing to aspiring designers.

Via a three part series we will start with a recount of the path to production and a look at the design strategy behind this outdoor campaign. In Part 2 we will address design mechanics for outdoor printed media, and conclude with a deeper understanding of designing for the newer medium of outdoor digital media in Part 3. So, stay tuned for those updates in the weeks ahead. Now onto an explanation of the design strategy behind this recently created campaign.

Read more →