Have you been longing for that sleek new flat screen TV or high performance digital camera? Well here’s your chance to get one one on the cheap; but the best part is you have the opportunity to help out an inspiring family at the same time.
Symbolically, April 1st begins National Child Abuse Prevention Month as proclaimed by the President of the United States of America. Symbolic because April 1st is observed by many as April Fool’s Day; which is what you have to be to knowingly allow the abuse of a child. Symbolic because those that habitually commit the most heinous acts against children are masters at fooling those with-in a circle of trust to violate the rights of that child.
From March until late fall of 2010 a “Better” outdoor bulletin campaign will run for Kansas City’s largest fence company as part of a regional mass media communication strategy. Being fortunate to have been entrusted to craft this visual message by advertising agency, Sandwiess Koster, I wanted to keep the good karma flowing to aspiring designers.
Via a three part series we will start with a recount of the path to production and a look at the design strategy behind this outdoor campaign. In Part 2 we will address design mechanics for outdoor printed media, and conclude with a deeper understanding of designing for the newer medium of outdoor digital media in Part 3. So, stay tuned for those updates in the weeks ahead. Now onto an explanation of the design strategy behind this recently created campaign.
