In fact, some of the greatest corporations in America today were conceived and constructed during recessionary periods in the U.S. economy; organizations with names like General Electric, Microsoft, Burger King, FedEx, and Wikipedia. The new AdamWalker.Biz is no exception.

Accept

I humbly admit for 5 years I owned and operated a full service marketing and advertising agency that employed a stellar team of talented individuals that never had an online web presence and rarely promoted our accomplishments. It wasn’t that we didn’t know how, or didn’t want to, or didn’t try, but it was never a priority. The clients always came first. Times were good. Our work was great, projects kept coming, and the business grew. That was until the market crashed. Like many others, myself and the staff paid the high price. For that I am truly sorry, but understanding that you can’t change the past, only the future, is where the acceptance takes roots.

Adapt

Naturally when past choices have presented you with limited options there is really only one decision to be made, a real decision that defines your true character… Do you give up, or do you adapt?  For me the decision was simple. I love the creative business, the spirit of great collaboration, helping others find success while contributing to your own, clients and colleagues, watching an idea grow beyond your greatest expectations.

Facing the worst career economy in decades where ad budgets were being slashed faster than Zorro could draw his sword, I chose to face the demons of my past, re-invent, and adapt. Not only professionally, but personally. That’s what new AdamWalker.Biz is all about.  It’s the product of learning from the past, formulating that new plan, consciously adapting to a changing environment by the day, by the hour, by the minute,  moving forward clearer, wiser, and bolder than ever before.

Evolve

Having scaled the agency back to a one man, lean, bare knuckled marketing machine, this site was built not only to promote my latest creative assignments, but to serve as a platform for sharing. The sharing in a constant quest for knowledge and personal growth. The sharing and celebrating of great ideas, insights, and creativity. At its core AdamWalker.Biz is the very example of the evolutionary process. AdamWalker.Biz will evolve in time. I will continue evolve for the better because of it; as an artist, as a marketer, a communicator, and a human being. Evolution here will be inescapable because AdamWalker.Biz has been built on four simple principles:

1. Be Honest
2. Be Helpful
3. Be Interesting
4. Be Inspiring

Hopefully, you find an insight, idea or response at AdamWalker.biz that will allow you or a friend to evolve as well. Maybe you will challenge me to embrace a fresh perspective, which I hope is the case. But the bottom line is this: Lets evolve together because only the fittest survive.

Special thanks to Ashley Mulligan for some code work magic that help me get this site launched. http://ashleymulligan.info/

Read more →

on many big agency websites. Instead I found a streamlined, no non-sense pipeline of fresh content set on a clean design aesthetic that was not only interesting, but portable. Check it out: www.noble.net

In what appears to be an effort to expand their digital footprint, Noble went completely Web 2.0 obviously saving the time and exorbitant expense of publishing a big tricky website that would be 5 years obsolete at launch.

Leveraging pre-existing web infrastructure Word Press, Flickr, and Vimeo carry the bulk of the programming load for the site before content is streamed into the Noble widget.  Pretty smart considering it puts a flexible focus on generating relevant subject matter to build audience and loyalty.

Just to make sure I wasn’t behind the curve in my observation, I checked Noble’s approach against a small pool of big agency websites that came to mind, and sure enough, looks like they are breaking new ground. Don’t fear though… Click through to the agency’s main blog and you’ll find the standard yet simplified information you’re looking for if your in the market to hire a creative service agency or change a career path; it just happens to be built on the Word Press platform.

The reason this format might be important to consider is that many small businesses and non-profits struggle with maintaining a user friendly online existence at a reasonable price point. Conversely, many large businesses struggle with keeping their sites up to date because their existing online platform is simply antiquated or too rigid to adapt to the speed of business. This footprint might offer all parties an attractive and applicable solution in the future if executed correctly.

While it is not advisable for organizations of either size to attempt pushing a web presence like this live with out professional internal or external help from designers and code wizards. This emerging standard should free up enough budget to create relevant content that takes market share away from their competitors.

Cheers Noble Team! Keep up the great work.