Yeah times are tough, we’ve all heard, we’ve all felt. Blah.

What’s neat about times like these is that it forces individuals and corporations to push out of their comfort zone, hatch new ideas, make tough decisions, be innovative and chart new courses. It gives truly talented visionaries and born leaders an uncluttered opportunity to seize the moment and rise to the top. In fact, some of the greatest corporations in America today were conceived and constructed during recessionary periods in the U.S. economy; organizations with names like General Electric, Microsoft, Burger King, FedEx, and Wikipedia. The new AdamWalker.Biz is no exception.

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I was recently impressed when I came across a bold direction that decorated food service advertising agency, Noble, in Springfield, Missouri took with their new online approach. It was intriguing enough that it caused me to take a closer look, dissect the footprint, and understand the logic.

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