I was recently impressed when I came across a bold direction that decorated food service advertising agency, Noble, in Springfield, Missouri took with their new online approach. It was intriguing enough that it caused me to take a closer look, dissect the footprint, and understand the logic.
Regardless if you’re a fan of the Obama administration, you should admire the communication strategy behind his run for office. Sure its been discussed at great length, but in early February I caught a story much less told while attending a lecture by Sol Sender. Sender is now an Associate Partner at VSA in Chicago, and was the spearhead of the logo development process for President Obama’s 2008 historic [branded] campaign.
